Hi, I’m Nicole – a strategic growth marketing consultant scaling purpose-driven brands in North America & the UK. My work sits at the intersection of senior-level strategy and getting sh*t done

Currently booking clients in health, fitness & wellness, food & drink, beauty, and the creative industries.

I've spent 15+ years building brands that people actually care about and have grown from bootstrapped beginnings – from SheerLuxe (acquired), Frame (acquired), and Daye (series A funded). I've launched new products, helped raise millions, worked with Olympians, and sat at VC roundtables.

Now, I work directly with founders and small teams building something worth believing in and need someone who can see the whole picture.

I typically come into a brand at a point where it has some traction but needs someone to build the growth engine around it and give the marketing function some focus and ‘glue’.

Services

I work with clients in one of two ways:

  1. One off audits to see what’s working, what’s not, and what you could do in the next 90 days to grow

  2. Ongoing retainers for meatier scopes and hands-on help (3 month minimum)

Email nbnoble@gmail.com for more info, case studies, and to book a discovery call.

    • Overseeing the marketing function and/or team

    • Leading strategy

    • Some implementation as an add on

    • The white space you can own

    • Who your customer is and how they show up in the world

    • Opportunities to grow now vs later

    • Meta, TikTok, YouTube

    • SEO & paid search (traditional & AI / LLM)

    • Includes copywriting

    • Trusted network of content creators and creatives if you don’t have capabilities in-house

    • Segmentation, Personalization & Targeting

    • Automations & Flows

    • Newsletters

    • Can include copywriting & creative with existing brand assets

People I’ve Built With

  • “Nicole played a huge part in the development and growth of the business from its nascent to more established times. She handled the fast pace, hands-on environment with charm and ease – to her everything was possible. Nicole’s natural flair for all things brand and digital is rare, and her work ethic is second to none.”

    — Georgie Coleridge Cole, Founder & CEO of SheerLuxe (acquired by Future PLC)

  • “Nicole is an absolute joy to work with. A digital and marketing expert with so much knowledge and passion – she the kind of person who's able to make everything look and sound easy. Incredibly reliable, committed and hard working with a wonderfully positive attitude. I'd jump at the opportunity to work with Nicole again.”

    — Mark Brennan, CMO of Psycle London

  • “Nicole brought instant clarity to our marketing. She has a rare ability to understand customer personas, what drives them to take action, and the hesitations that hold them back. She delivered a focused, data-backed strategy on exactly what to focus on moving forward. An invaluable partner for any founder.”

    — Vana Chupp, Founder of Vana Chupp Studio